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Mercator : théorie et pratique du marketing [Texte imprimé] / Jacques Lendrevie, Denis Lindon,... ; avec la participation de Romain Laufer,...

PPN: 000048410Main Author: Lendrevie, JacquesCoauthor: Lindon, DenisSecondary author: Laufer, RomainPublication: Paris : Dalloz, 1974Description: 1 vol. (XII-483 p.) : graph. ; 23 cmISBN: 2-247-00704-XBelong to the serie: Dalloz gestion. MarketingSubject - Topical Name: Marketing | Marketing Document type: Livre
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Item type Current location Call number Status Date due Item holds
Prêt normal BU Droit-Économie-Gestion
Droit-Économie-Gestion - Magasins Cotes K
K4858 (Browse shelf) Available
Total holds: 0

Bibliogr. p. 473-480. Index

9782247007042

 

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